ERA Row: From Technical Performance to a Better Living Experience

A residential development begins with architecture, engineering and countless technical decisions. But its true value emerges over time, through the way all these elements shape people’s everyday lives.

This is the perspective behind ERA Row, the newest residential development within the ERA community.

ERA Row will bring together 103 homes in a variety of layouts, featuring balconies, terraces and private gardens, within an architectural concept designed to maximise natural light, strengthen the connection with nature and make efficient use of space.

The development will exceed nZEB standards and integrate the HEXAGON energy system, powered by geothermal and solar energy.

Radiant heating and cooling are incorporated directly into the concrete ceiling structure. The technology remains discreet, while its benefits become part of everyday living: consistent indoor temperatures, quiet operation and uncluttered interiors, free from radiators and visible indoor units.

For us, this is what innovation should mean: technology creates value when it genuinely improves people’s everyday lives.

ERA Row is part of a much broader vision.

Through the ERA community, Hexagon is contributing to the regeneration of the former Tehnofrig industrial site, transforming it into a contemporary urban ecosystem.

ERA Roots, ERA River, ERA Ray and ERA Row each have their own architectural identity, while sharing the same vision of contemporary living.

Nature, education, everyday amenities, technology and residential spaces are conceived as parts of the same ecosystem, because the experience of home extends far beyond the walls of an apartment.

This philosophy is brought together in our Manifesto for Natural Living.

It stands for purposeful design. Sustainability with a tangible impact on everyday life. Long-term comfort. A meaningful connection with nature. A sense of belonging.

It means approaching every decision from the perspective of the people who will call these places home, while also considering how each development will become part of the city for generations to come.

With ERA Row, the ERA community continues to grow. For Hexagon, each new chapter is an opportunity to turn vision into built reality through people, innovation and technology.

Real estate development comes with a responsibility — to the people who will inhabit the spaces we create and to the cities they will become part of.

ERA Row — Real comfort, felt every day.